The initiative will inject a fresh personality into the new ASEC Trading brand and entrench ASEC’ s position as leading exporter of cement out of Egypt into East and West Africa markets highlighting the company’s intentions to grow into an emerging-markets player. Throughout the brand campaign, ASEC Trading clearly demonstrates the strength, reliability and consistency of its cement products that continues to deliver successful construction results.
The decision to change cement packaging was part of reforms being undertaken by ASEC Trading to improve product quality and service delivery to customers. The newly-launched bag is sturdy enough to withstand any type of handling, adding that this ensures less leakage when the bags are transported from one place to another. This, however, has not changed the quality of Mountain Cement, as it remains the same that our customers have gotten used to over the years.
The new imitative is designed to communicate what ASEC Trading brand is about and how, demonstrating the importance of using building material of high-quality cement in solving everyday needs in Africa markets. ASEC’s ambition is to be at the cutting edge of innovation, by depicting change and growth throughout the continental. ASEC Trading all core principles are based on the fact that we are more than cement producers & suppliers, we help our customers to shape their success.
Mountain Cement can be part of making a difference as the African market grows. Mountain Cement is an iconic brand and its cement has been used and will continue being used to build African landmarks and the development of its infrastructure and major construction projects.